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Analysis & Identity
A brand needs an identity. First, we need to analyze strenghts and weaknesses, goals and targets, product and market, before setting up an identity for your brand.
Developing your Mission, Vision & Value Statments sets a standard for your business goals and also your business environment. It is important to not only develop these pillars for your business but adhere and grow with them. Dr Carter Macnamara explains important factors involved in this process here.
Brand Design is where you need a great relationship with the artist or designer so as to be able to communicate your brand personality, brand beliefs, market positionsing, media tone and copywriting tone. With great logo design, the right colours and fonts selected, your brand and stationery will fly the flag of your company. This is our USP (Unique Selling Proposition) as we will send you a well-trained designer who will understand and communicate your brand with the quality of international tone. Take a look at a couple of tips below to be aware of little things our designers try to achieve with each of our clients:
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Brand Design
 BrandDon't forget that having a beautiful brand, stunning logo, great strategy and substantial personality rests upon good marketing and advertisement. We have many advertising opportunities for the best adspend. |  Branding StrategyClick to view the key elements of the branding strategy journey. |  Company StationeryWe believe your company stationery is of the utmost importance to having your clientele believe and trust in your company immediately. Our company stationery packages are built for the size of your company so you can select one that suits you. |
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 Mission, Vision & Value StatementYour employees must be able to understand and identify with your mission, vision and value statements. Make sure that you display them in an appealing way that will speak to everyone in your team. |  The Importance of ColourIt has been scientifically proven that people identify subconsciously certain colours for certain emotions, click to see if you agree. |  USPFind your Unique Selling Proposition whether it is the cheapest price, the highest quality product or something more personal like providing 24 hour support. Be different from your competition to succeed. |
Someone once said, "The worst marketing strategy ever is no strategy at all." Having a great brand is pointless if you are not marketing it to your customers in a way which produces brand awareness, recognition and loyalty. There are many forms of media, such as print, audio and video to be placed in many different media, such as magazine, newspaper, radio, television and of course the internet and social media. Selecting your media carefully is important for the highest returns possible. Depending on your target market, we have great media and advertising packages available both locally and internationally to selected markets. Content marketing is the most effective marketing available as it creates a conversation and interaction rather than just talking at your audience, however, we are aware that it is very difficult to keep coming up with content for media. We have amazing copywriters and even social media managers ready to take your brand and place it on the market for all to see and love.
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Marketing & Media Strategy
 Advertisement is Key |  A History of MarketingClick to take a closer look at the History of Marketing Channels collated here. A good marketer knows who the market is, where they are and how to get to them. Remember, any strategy is better than none. |  Our Marketing StrategyWe believe that in this current digital age we live in, you cannot possibly operate without a website. Think of it as your 24 hour helpline... statistics are showing that 69% of people (Citation Google 2014) would rather "google it" than ask a friend or call a contact number. Once you have a quality, functional website, you're plain sailing... |
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 Importance of Market PositioningNever forget the importance of feedback on your marketing. Don't imagine that suddenly you've sold a whole lot stock just because its the "right season"... marketing works subliminally, so even if your customer doesn't know or say the source, does not mean your marketing is not working. An advert has to be viewed seven times for the human brain to act on it. (Citation Huffington Post 2014) |  The Content Distribution MatrixDepending on your goal with marketing, it is important to select the appropriate channel. Sometimes the goal is selling product but other times, its brand loyalty or awareness. Be honest about what you would like to achieve. |  Content MarketingContent marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. If your customers do not trust you to provide them with good advice, they will not trust your product. |
 Do Something... |  A Thought to Ponder |
Contrary to popular belief, there is no reason to still be struggling with a microsoft DOS program built for your business in the 90's, or a paper filing system, where five secretaries, one floor manager and two accountants have left their (different) marks! It is now possible with all the technology that we have to get a cloud system (which means you will have access to it in real-time and see what everyone's doing on it, on your smartphone, tablet or laptop) and customize it for your business needs. We also provide shopping carts complete with a wonderful choice of payment solutions and partners locally and internationally worldwide. The sky is the limit as our programmers are able to solve any problem you put to them... the only decisions they cannot programme into a computer are little things like what you'll name your third daughter or where you'll go on holiday now that you can control and manage your office from anywhere in the world.
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System Analysis & Design
 Cloud SystemsThe age of cloud computing has made it simple to run your business from anywhere in the world. |  Complete ControlWe will build you a control panel, with special permissions, hidden inside your website for YOU and your staff internally. This gives you complete control of all your systems and wares. The world really is at your fingertips. |  Function & NavigationOur programmers all follow the same coding and style, with clean easy-to-use interfaces and functional real-time reporting. |
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 Payment SolutionsWe have many partners in ecommerce, making your online payment solutions a breeze. You select where and how your funds are delivered to you. We make it easy. |  Inventory / Stock Management SystemsWe have great solutions for different size businesses. All in real-time, our customers have been delighted at the results and reduction in "lost" inventories. |  Online Shopping CartWe provide easily navigable shopping carts that give you full control of your products, inventory and sales online. |
 Customized Cloud SystemsEach business is individual and has different hurdles to cross. We pride ourselves in having the ability to find a solution to every business problem you may encounter even if it takes two or three modules of program to customize the perfect system for your company. |  Beach Holiday ExperienceTo be booked once hiring us. |  Accounting SystemsWe adhere completely to all ZIMRA regulations and have never made accounting simpler. Never worry about your accounts again. |
Firmly placing our country's feet in the 21st century, we offer a Partner Company Registration Consultancy & Tax Consultancy online. Contact us through this form to begin the process.
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Company Registration & Tax Consultancy
Our brand features full disclosure so we believe in outlining everything you need to know before you have to make a decision. We will take your company's branding from the start or more often than not, for rebranding into the 21st century. Get a consultant to chat to you by filling in our contact form here. View full pricelist here.
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Mission, Vision & Values
Loved into Virtual Life by Web & Cloud Solutions
Email us on hello@web-cloud-solutions.com or smile@ayizeplc.com
Call us on +263 (4) 293 4438 or (0) 776 745 596
