Stitch magazine is published bimonthly by the Zimbabwe Clothing Manufacturers Association to showcase local fashion and lifestyle for upwardly mobile people. It is available for sale in shops and boutiques countrywide. We cover women’s, children’s and men’s wear, fabrics, accessories, health and beauty: in short anything a trendy Zimbabwean wants to know about fashion, style, how to look good and keep on doing so. We also report on where to go to be seen, what’s new, what’s hot and how to make the best of our beautiful country.

 

 

FREQUENCY

Bimonthly

 

LAUCHED

November 2012

 

PRINT RUN

1,000 – sells out and will increase it once it attracts sufficient advertising.

 

DISTRIBUTION

The printed version of Stitch is distributed nationally by Print Distribution. It is on sale in all major magazine outlets, the National Gallery, Induna Arts and selected boutiques nationwide.

 

CONTROLLED CIRCULATION

All ZCMA members, economic ministries ZITF, HIFA, Clothing Indabas, Fashion Weeks.

 

TARGET MARKET

Upwardly mobile Zimbabweans from 14 to 35, starting at LSM6. The male and female “bling” generation:       people who want to look good, feel good and stay that way.

 

OBJECTIVE

Buy local, to persuade anyone with disposable income that they will find better value if they shop locally for clothes, shoes, cosmetics, health products.

 

COVERAGE

Fashion to international standards, interspersed with practical, wearable clothes, textiles (how to recognize quality) health and beauty, where to go and what to do to make an impact: venues, artists, destinations. Profiles on LSM17s to show how to achieve your dreams. We focus on black Zimbabweans our lifestyle and our style.

 

ZAMPS

Masthead shown during survey to 2,000.